New Argyll Studios Business Cards

argyll studio business cards

I just got our new cards back from the printer and am floored with the quality. They are 2-color letterpressed on Crane Lettra 220lb. paper in ecru and are short on the one side to allow for a slightly different shape. I did the design, but the real magic came via Revival Letterpress with the mad printing skills. The craftsmanship and attention to detail is amazing.
Continue reading →

Stick a Fork in It

Like many fellow designers and artists, I struggle with “finishing” projects. I don’t have a problem being done with one thing and moving on to another, but rather deal with a fair amount of internal uncertainty on where to label a design (a website design in my case) complete. Couple the fact that most designers are borderline OCD in their attention to detail with the frenzied pace that new technologies and techniques become available and you can see how easily it could be to carry a project on forever.

One issue that I’ve encountered is that with the countless blogs, tutorials, showcases, etc. that are frequented by thousands of designers, we are literally learning something new everyday. Design is a trade that draws heavily from an individual’s past experiences, learned skills and personal point of view, but these are almost certain to continuously evolve. So, the designer we are and the way we view things may be significantly different at the close of a project compared to the start. It becomes tempting to “try that new CSS animation” or “add some textures” to fit with the current fad.

Another issue is that it’s difficult to “turn off you brain,” so to speak. I find that I continue to have ideas throughout a project, long after I’ve chosen a course of action and begun designing. In that sense, I’m like my own worst client, potentially expanding the scope and adding additional work.

One way to combat this is to focus on the time/cost associated with each component of a project and remind myself to stick to those constraints. Realize that you must be efficient with your time to make the project profitable and, to a greater extent, a successful designer in general. I think that, for a lot of people, there is a fundamental struggle between something as free flowing as creativity and the rigid rules of business. To be a creative professional though, a designer in particular, one must be mindful of both. Realize that without business concepts like deadlines, cost estimates, etc., we could never make a living as designers.

Another way is to look at the project goals and determine how they are being addressed. I often end up asking myself if the angle of the shadow on a given element is critical to the success of the project and whether my time might be better served on something else. Sure, details make the difference, but you also need to draw the line somewhere. If you make good, logical decisions throughout the project, you should have no problem standing behind them. Remember this, and it may calm the urge to continually tinker with things at the end.

Now if I could figure out how to stop redesigning and finally finish my personal projects…

Hey KFC

hey KFC

A quick little tip for Kentucky Fried Chicken. I can’t help but think that if they stopped taking everyone’s favorite part of a chicken (and probably the most expensive per weight) and serving it up as a inedible mess, that they would make a killing. Think about the possible marketing pitches. Instead of a 12 piece, you could be getting an 10 piece and half a dozen wings. Pure gold.

Alupen Stylus

alupen

I recently procured an AluPen, a tablet/phone stylus manufactured by Just Mobile. In need of a chunky, comfortable way to sketch out some quick ideas on the iPad, I was immediately drawn to its size and shape. It turns out that it’s not quite as large as I had anticipated, but is still quite comfortable to hold as is actually more accurate than I had thought. I also considered the Cosmonaut, but ultimately went the way I did because I believed the AluPen would be more accurate and was cheaper (on Amazon). I currently use it to visualize rough ideas that pop up, mostly after-hours. For that purpose, it’s perfect. I’m not sure how it would handle precise or detailed drawing, but for rough sketches, wireframing, etc., I recommend it.